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H&M X MUGLER - LAUNCH
CONTRIBUTION
Creative Direction ❋ Art Direction ❋ Experiential Design ❋ Spatial Design ❋ Lighting Design ❋ Creative Styling
OVERVIEW
As Director of Design, I led the creative direction for H&M × Mugler's launch event, selecting a raw industrial venue and shaping the experience around its existing character. With a restrained production approach, I focused on a few high-impact interventions using lighting, projection, and materiality to transform the space into a vibe-forward environment that felt distinctly Mugler.
I oversaw the experience from early venue selection and concept development through final execution, creating a high-energy launch that achieved a strong visual identity through intentional, resourceful design.
SCOPE & CREATIVE LEADERSHIP
BUDGET & PRODUCTION
Led creative and art direction from early concept through final execution
Shaped spatial planning and floor plan development
Directed design reviews and provided feedback throughout development
Guided material selection, lighting, creative styling, and key visual details
Oversaw the design budget and creative resourcing throughout the project
Worked within a tight production budget, strategically focusing resources on the elements that would have the greatest visual impact
Weighed in on broader production budget decisions to help balance creative priorities, cost, and feasibility
AGENCY
ROCK+PAPER
PHOTOGRAPHY
BEYOND THE LIGHT