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NETFLIX - STRANGER THINGS s5
CONTRIBUTION
Creative Direction ❋ Design Leadership ❋ Client Management ❋ Design Systems ❋ Immersive Environment Design
OVERVIEW
As Director of Design and head of the design department at R+P, I led the development of the global experiential asset pack for Stranger Things 5, creating a flexible system of environments, scenic moments, and branded assets designed to translate across markets.
The strength of the work led Netflix to bring our team on for the press junket, one of their first fully immersive approaches to the format. Taking over the entire 14th floor of the Four Seasons Hotel, we brought elements of our own toolkit to life while expanding the design around the unique setting and needs of the press experience.
CREATIVE SCOPE & LEADERSHIP
Directed internal and external design teams across scenic, props, graphics, and specialized custom elements
Set and maintained the quality bar through design development, production, and installation
Oversaw the design budget, aligning resources with creative priorities
Partnered closely with production to protect the creative vision through complex installation and final execution
IMMERSIVE TRANSFORMATION
Transformed the entire 14th floor of the Four Seasons into a fully immersive Stranger Things environment
Brought elements of the global asset pack into physical form while developing new moments specific to the junket
Integrated extensive scenic, custom props, graphics, and environmental details across the full-floor takeover
Worked within the constraints of an active hotel to create a complete transformation from arrival through the press experience
AGENCY
ROCK+PAPER
PHOTOGRAPHY
BEYOND THE LIGHT