074
HULU-DELI BOYS S2
CONTRIBUTION
Design Leadership ❋ Creative Oversight ❋ Creative Resourcing ❋ Experiential Design ❋ Influencer Event Design
OVERVIEW
Designed as an interactive alternative to a traditional premiere party, Hulu's Deli Boys influencer event was packed with show-inspired Easter eggs, activities, giveaways, and content moments. A photo studio, custom blackjack tables, a money machine, branded giveaways, and playful details throughout created a layered experience built for guests to explore, interact with, and share
SCOPE
Staffed the project with a strong senior creative team
Set the design timeline, internal reviews, and key project touchpoints
Provided high-level design and creative oversight throughout development
Reviewed work at key moments, providing feedback and maintaining the overall quality and cohesion of the experience
AGENCY
ROCK+PAPER
PHOTOGRAPHY
BEYOND THE LIGHT